6. SEOs concentrate on bling bling and fetishes not actual results Enlarge your PageRank?

Do you think the size of your pagerank, car or IQ makes you better than others? It’s very strange to see people in SEO forums talking about PageRank. They still behave like years ago when it was really important but even more so. They fetishize PageRank. It’s not only PR though. It might be the ranking in the SERPS or it might be the silly traffic numbers. They are all just signs of success, but signs that often are misleading. You can have a PageRank 8, be #1 in Google and have 100.000 visitors one day without gaining any real authority or making real sales. Now just think of a braggart like that boasting. Would you like and respect this person?

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